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Business can often seem like a ruthless world and in the past, it has been a sector dominated by power, determination, and often humourless. Thankfully, that has changed in many ways, and today if you look at prominent successful people, their attributes make many people want to aspire to be like them.

Not because their success is measured by their financial status but because they are kind, thoughtful and caring about the world and others around them, often those who are in greater need.

In fact, research shows that being kind helps to build stronger relationships both personally and professionally and increases professional success. And it’s true, being nice to people while you are building and running a business can pay dividends later. For example, people are more likely to be honest with you, value your opinion, and even strive to work harder for you.

Here are a few reasons why being kind in business pays off:

Inspires positivity

Positivity is key in all aspects of business. When starting up or running your small business it can be easy to become bogged down by negative comments. In some cases, these comments may just be jealousy but if you’re receiving critical feedback about a particular aspect of your small business, listen. Sometimes other people can spot things maybe you have missed and are just trying to help.

Turn the negativity into a positive–it may mean making a few changes, but it could put you back on track to success. If you employ staff inspire them with positivity, too, this will help to show that you conduct a professional working environment.

Good first impressions

Being kind to someone, especially someone new, will cement a good impression in just the first few seconds of meeting someone. So, if you’re meeting a new client, investor, or even a new member of staff, be open, friendly, and give a good welcoming smile. You really can’t go wrong.

Cements good professional relationships

There’s a famous saying “be kind to people on your way up because you might meet them on your way back down”, and in business that saying is pertinent. Remember, as you are building your business you may come across hurdles, some of which may set you back, and being kind to people around you will help especially if you need further help later.

Kindness costs nothing and it comes in all shapes and sizes. Perhaps it’s making someone a coffee when they’re having a bad day, sharing a few nice words when someone is feeling down, or even rewarding someone for their hard work. Whatever it is, not only will it make them feel good about themselves, but you’ll also feel good about yourself.

Being kind in your small business will make you far more successful in the long-term than being ruthless to gain huge turnovers.

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